Increasing Popularity of Online Fitness Sessions to Boost Home Fitness Equipment Industry Growth


The rising development of smart dumbbells is set to affect the market positively. These can be connected with smart electronic devices and have built-in sensors. In February 2021, for instance, Milt and Devon Linn announced their plan to open their ‘smart fitness studio’ in West Chester next week. It is called The Exercise Coach and relies on robotics and computers instead of dumbbells and treadmills. published this information in a new study Read More

Technogym Introduces Technogym Bike with Support from 1Rebel

In November 2019, Technogym, a leading provider of equipment and digital technologies headquartered in Italy, introduced its new smart indoor exercise bike called Technogym Bike. It will help the company to compete with the best-seller Peloton model. The launch was supported by 1Rebel, a London-based boutique fitness studio. It rolled out Ride Live, a platform delivering unlimited access to stream spin classes with trainers on Technogym Bike in the gym or at home.

The research report delivers a blend of quantitative and qualitative assessment, as well as first-hand information by industry analysts. It also includes inputs from industry participants and experts across the value chain. It not only offers home fitness equipment industry attractiveness as per segments, but also provides a complete picture of governing factors, macroeconomic indicators, and parent market trends.

The increasing usage of fitness applications in smart devices is set to play a crucial role in contributing to the home fitness equipment market growth in the near future. These applications help in maintaining and improving personal fitness routines. The World Economic Forum, for instance, declared that in the first half of 2020, fitness apps showcased a rise of 50% usage. At the same time, the rising trend of attending online fitness sessions would accelerate the demand for home fitness equipment. However, the growing construction of commercial gymnasiums worldwide may obstruct their demand in the upcoming years. According to Run Repeat, in 2020, there were approximately 205,176 gyms in the world.

Offline Segment to Grow Significantly Fueled by Ability to Eliminate Delivery Wait Time

  • By Sales Channel: The market is bifurcated into offline and online. Out of these, the offline segment generated the largest home fitness equipment market share in 2020. This growth is attributable to the rising preference for offline sales channels because of their ability to eliminate delivery wait time. Additionally, the presence of skilled salesmen in stores will help customers to gain in-depth knowledge about numerous products. Besides, offline purchases provide the convenience of after-sale services.

Rising Number of Dual-income Households to Favor Growth in Asia Pacific

  • Asia Pacific: It is expected to show robust growth throughout the forthcoming years on account of the rising expenditure on home fitness equipment as a result of dual-income households. Also, rising government initiatives to promote health and physical education in schools would aid growth in the region.
  • North America: The region earned USD 3.55 billion in 2020 in terms of revenue. The presence of renowned manufacturers, such as Cybex International, Life Fitness, and Precor Incorporated would augment growth.
  • Europe: The high per capita income is estimated to propel regional growth. A large number of people living in this region are engaged in regular exercises, which, in turn, is anticipated to surge the demand for home fitness equipment.

Collaborations & Acquisitions — Vital Strategies of Key Players

Key present in the global market are striving to gain a competitive edge by introducing new brands of home fitness equipment by collaborating with local firms. Some of the others are striving to broaden their geographical footprints through acquisitions. Below are the two latest industry developments: